Pricing & plans

Five plans, starting free. Each plan includes everything in the plans before it, and every plan has 0% Curobi transaction fees and no Curobi caps on orders or revenue — you pay the plan price and nothing else to Curobi. Start on Free and upgrade only when you need the next set of tools.

Plans at a glance

Every plan includes

• 0% Curobi transaction fees on every order. Shopify’s own payment processing fees still apply — those are Shopify’s, not Curobi’s.
• No Curobi caps on orders or revenue. The only limit anywhere is the number of active subscriptions on Free and Starter (see Active subscription limits).
• Billing through Shopify, on your normal Shopify invoice.
• Change or cancel anytime, with no long-term contract.

Curobi works on any paid Shopify plan (Basic and up) — Shopify Plus isn’t required. You do need a payment gateway that supports subscriptions, such as Shopify Payments. See Installation for the full requirements.

What each plan gives you

Free

$0, forever. Everything you need to start selling subscriptions:

• Up to 50 active subscriptions.
• Subscribe & Save plans — pay-as-you-go or prepaid, with percentage, fixed or tiered discounts.
• Subscription widget on your product pages, styled in the Shopify theme editor.
• Customer self-service portal — customers skip, pause or cancel, change their delivery address and update their card without contacting you.
• Subscription dashboard, upcoming renewals and CSV export.
• Branded emails — receipts, renewal reminders and status updates.
• A one-time 14-day trial of Starter’s tools, cohort analytics and Curated Boxes (see The free trial).

Starter

$9.99 every 30 days. Keep more of the subscribers you already have:

• Up to 250 active subscriptions.
• Portal editing — customers change quantities, replace products and reschedule their next order themselves.
• Failed-payment recovery — Curobi retries a failed renewal automatically three times over 7 days (on days 2, 4 and 7), and the customer gets an email asking them to update their card.
• Pause instead of cancel — if every retry fails, the subscription is paused rather than cancelled, so the customer can come back.
• Cancellation save offers — when a customer tries to cancel, offer them a pause or a skip instead.

Growth

$19.99 every 30 days. See what’s churning, what you recovered and what’s coming next:

• Unlimited active subscriptions.
• Payment recovery dashboard — revenue at risk and revenue recovered from failed payments.
• Churn Insights — why customers cancel, and how often your save offers work.
• Cohort analytics — retention by signup month, customer lifetime value and net revenue retention.
• Forecasts — renewal revenue due in the next 30, 60 and 90 days on the dashboard, and a monthly recurring revenue forecast.
• Email analytics — delivery, opens, clicks and spam-complaint rates for your customer emails.

Business

$29.99 every 30 days. More revenue from every customer, with bundles, gifting and win-back:

• Mix & Match bundles — shoppers pick items, and the price drops as they add more.
• Gift subscriptions — shoppers buy a subscription for someone else. The recipient gets a claim page in your store’s theme.
• Win-back campaigns — automatic emails to customers who cancelled, with optional single-use discount codes.
• Risk Center — one list of everything that could cost you money: failing payments, cards about to expire and churn spikes. On Pro it also flags boxes that aren’t ready and stock shortfalls.
• CSV migration — bring your existing subscribers over from another subscription app.

Pro

$69.99 every 30 days — the most popular plan. Run curated and build-your-own subscription boxes on autopilot:

• Curated monthly boxes — you choose each month’s box, and Curobi puts it on every subscriber’s renewal automatically.
• Build-a-Box — subscribers pick their own items from a menu you set, each cycle.
• One-time boxes — sell any curated box or Build-a-Box as a one-time purchase as well as a subscription.
• Fixed-calendar and seasonal schedules — charge every subscriber on the same dates, such as the 1st of every month or the 15th of Feb, May, Aug and Nov for a quarterly box, instead of from each customer’s signup date. On other plans, subscriptions bill from each customer’s signup date (Rolling).

Pro also connects Curobi to your ERP, 3PL, data warehouse or headless storefront:

• API keys with per-scope access, for your own systems.
• Subscription changes by API — pause, skip, reschedule and edit subscriptions from your own tools.
• Signed webhooks for 15 subscription and gift events.
• Bulk exports as CSV or JSONL, for your data warehouse.
• Storefront and Customer APIs for headless stores.

Feature comparison

The Free trial temporarily unlocks part of this table on Free — see below.

How the plans are split

Each step up the ladder answers a different question, which is why features land where they do:

The API and outbound webhooks are one entitlement, not two. The API is what you ask, webhooks are what you’re told, and a merchant with one and not the other has half an integration.

The free trial

Paid plans don’t have a trial. Instead, the Free plan has a one-time 14-day trial of part of the paid plans.

• How to start it. On the Free plan, open Plan & billing in Curobi and click Start 14-day trial. It doesn’t start on its own.
• What it unlocks for 14 days:
  • Starter’s portal editing, payment retries and save offers.
  • Cohort analytics and Churn Insights.
  • Curated Boxes.
• What it doesn’t unlock: the other Growth, Business and Pro features, including fixed-calendar schedules. It’s a trial of the tools above, not of everything.
• No surprise charge. You’re never billed when the trial ends — you stay on Free unless you choose a paid plan.
• One trial per store. It can’t be restarted. Choosing a paid plan ends any trial days you have left, and cancelling a paid plan later returns you to Free without a new trial.

When the trial ends without an upgrade:

• Free features carry on as before. Customers keep the core portal — skip, pause, cancel, address and card.
• Portal editing, payment retries and save offers switch off. A payment retry that has already started still finishes, so no customer is left mid-recovery.
• Curated box programs pause until you move to Pro:
  • Your box subscribers keep renewing with the items already on their subscription.
  • New months aren’t added to their renewals.
  • Shoppers can’t buy the box anymore — checkout shows “This box is no longer available”.
  • Moving to Pro restarts the program.

Active subscription limits

Free and Starter have a limit on active subscriptions created through Curobi — 50 on Free, 250 on Starter. Growth and above have no limit.

• What counts: active Curobi subscriptions only. Paused and cancelled subscriptions don’t count, and orders, customers and revenue are never limited.
• Warning: Curobi shows a banner when you reach 80% of your limit — 40 on Free, 200 on Starter.
• At the limit:
  • Existing subscriptions keep renewing as normal.
  • One-time purchases and other apps’ subscriptions aren’t affected.
  • Only new Curobi subscription checkouts are refused. Shoppers see: “New subscriptions are temporarily unavailable. Please choose a one-time purchase or contact the store.”
• Raising the limit: moving from Free to Starter raises it to 250. Moving to Growth or above removes it. New subscription checkouts also open again if your number of active subscriptions drops back below the limit.

The limit is enforced at checkout, not on renewals, so it can never interrupt a customer you already have. What it stops is the next subscriber — which is why the shopper is offered a one-time purchase instead of a dead end.

Changing or cancelling your plan

• Upgrade, downgrade or cancel from Plan & billing in Curobi. The button opens Shopify’s plan page, where you approve the change. Shopify bills every 30 days on your Shopify invoice.
• Upgrading unlocks the new features as soon as you return to Curobi.
• Cancelling a paid plan keeps it until the end of the billing cycle. Then your store moves to Free, without a new trial.

Downgrading never deletes your data, but features above your new plan stop:

• Pages are locked. Upgrading reopens them with your data intact.
• Box programs pause on any plan below Pro — including Business — exactly as described in The free trial.
• Fixed-calendar schedules: plans already on a fixed calendar keep charging on their dates, but you can’t change their calendar until you’re back on Pro. New plans bill from each customer’s signup date. See Billing Schedules.
• Mix & Match bundles keep selling at their current prices, but you can’t edit them.
• Gifts: new gift purchases are no longer captured as gifts.
• Win-back campaigns stop sending.
• API and webhooks: API keys stop working, and webhooks stop being delivered.

Development stores

Curobi is free on Shopify partner development stores, with every in-app feature unlocked, so you can build and test your full setup before launch.

The API and outbound webhooks are the exception: they turn on only when the store moves to a paid Shopify plan and a Curobi Pro plan. They’re Curobi’s only machine-to-machine surfaces, and a store that will never be billed could otherwise point them at production systems.

Pricing FAQ

Does Curobi take a percentage of my sales?

No. Every plan has 0% Curobi transaction fees — you pay only the plan price. Shopify’s own payment processing fees still apply.

Do I need to enter a card to use the Free plan?

No. Free has no charge, and the trial doesn’t need a payment either.

What happens to my subscribers if I hit the limit?

Nothing changes for them. Existing subscriptions keep renewing. Only new subscription checkouts pause until you upgrade or the number of active subscriptions drops.

Can I try a paid plan before paying?

Use the one-time 14-day trial on Free. It unlocks Starter’s tools, cohort analytics and Curated Boxes. Paid plans don’t have a separate trial.

Which plan do I need for subscription boxes?

Pro. Curated boxes, Build-a-Box and one-time box sales are on Pro. You can try Curated Boxes during the Free trial; when it ends, box programs pause until you move to Pro. Business includes Mix & Match bundles, gifting and win-back, but not boxes.

Which plan do I need to charge every subscriber on the same date?

Pro. Fixed-calendar and seasonal schedules are on Pro and aren’t part of the Free trial. Every plan can bill each customer from their own signup date. See Billing Schedules.

If I cancel, do I lose my data?

No. Your data is kept, and upgrading again unlocks it.