Pricing & plans
Two plans, both with a 14-day free trial, and both with 0% transaction fees — you keep 100% of your subscription revenue no matter which plan you’re on.
Everything you need to run a subscription business. 14-day free trial · up to 100 active subscribers.
Starter — $29.99 / moEverything that grows & defends revenue — boxes, retention, recovery, migration. 14-day free trial · unlimited subscribers.
Pro — $69.99 / moCurobi is free on development stores, so you can build and test your entire setup before you ever pay anything.
Feature comparison
Development stores run every feature free so you can build and test your full setup before launch.
| Feature | Development store | Starter | Pro |
|---|---|---|---|
| 14-day free trial | |||
| 0% transaction fees | |||
| Subscribe & Save selling plans | |||
| Subscriptions dashboard, list & CSV export | |||
| Customer self-serve portal (skip / pause / cancel) | |||
| Portal delivery-address editing | |||
| Branded lifecycle & transactional emails + Notification center | |||
| Email deliverability deep-dive (open/click/complaint analytics) | |||
| Active subscribers | Unlimited | up to 100 | Unlimited |
| Portal quantity / swap / change-date editing | |||
| Failed-payment recovery (dunning engine) | |||
| Recovery revenue dashboard | |||
| Cancellation save flow | |||
| Churn insights & save-rate analytics | Advanced | Basic | Advanced |
| Cohort Analytics (LTV, retention, NRR, MRR forecast) | |||
| Curated boxes | |||
| Build-a-Box | |||
| Mix & Match (quantity-break bundle) | |||
| Regular (one-time) box mode | |||
| Renewal forecast + multi-app savings engine | |||
| Subscription Risk Center | |||
| CSV migration / import tool | |||
| Developer API keys + read-only Admin API | |||
| Outbound webhooks (signed endpoints + delivery log) |
Why each Pro feature is gated
The guiding split: Starter is everything you need to run a subscription business. Gating any of that would make the app look broken next to cheaper competitors. Pro is everything that makes you more money or makes you harder to leave — features that pay for themselves.
| Feature | Why it’s Pro |
|---|---|
| Curated boxes / Build-a-Box / Mix & Match | The most complex, highest-value program types — premium features on a premium tier. |
| Failed-payment recovery | Directly recovers revenue — one saved subscription typically covers the price difference between tiers. |
| Cancellation save flow | Prevents churn outright, so it pays for itself. |
| Advanced analytics / Risk Center | Decision tooling that matters most once you have volume to act on. |
| CSV migration | The onramp for merchants switching from a competitor — already-committed migrators are the audience least likely to need it free. |
| Developer API + outbound webhooks | One entitlement covers both halves — the API is what you ask, webhooks are what you’re told — because a merchant with one and not the other has half an integration. It’s bought by merchants with an ERP, a warehouse, a headless storefront or a data team, which is exactly the profile that has outgrown Starter. |
Subscriber cap on Starter
The 100-subscriber Starter cap is soft — renewals never stop running and no subscriber is ever blocked. It’s simply the point where upgrading to Pro starts paying for itself.
Starter includes up to 100 active subscribers. This is a soft cap — you’ll see an in-app nudge starting around 80% of the limit, and a clearer notice once you’re at or over it, but renewals never stop running and no subscriber is ever blocked because of it. It’s simply the natural point at which upgrading to Pro starts paying for itself.
Free-store accommodations
Development stores run Curobi free, with no plan required, so you can fully build and test your subscription setup before launch.